Creating Brand Value in the Direct-to-Consumer Era
Decreased barriers to entry in communication and e-commerce have increased hurdles for brands to differentiate and stand out. This is how they can create value.
First Day Back in the Tokyo Office After Lockdown
What it’s like to go back to work in Tokyo after the COVID-19 / Coronavirus pseudo-lockdown.
Springtime Walk in Shimotakaido, Tokyo
Exploring the streets of Shimotakaido in Setagaya, Tokyo during cherry blossom season.
UNIQLO’s Initial Black Lives Matter Statement Highlights Japanese Marketing Struggles
UNIQLO’s initial Black Lives Matter post highlights the struggles Japanese brands sometimes have when marketing to an international audience.
Living in Japan as a Japanese-American
My experience living in Japan as a Japanese-American, both in the countryside and in the city.
Working in Japan Can Be Lonely
Due to language, cultural and mindset barriers, working at a Japanese company as a foreigner can be unintentionally lonely at times.
The Professionals Using TikTok to Grow
Opportunities arise when there’s awareness of a business, and lawyers, medical professionals and others are using TikTok to grow their awareness.
How Brands in Japan are Responding to COVID-19
What some brands and celebrities in Japan are doing in reaction to COVID-19/Coronavirus.
Working From Home in Tokyo
A look at working from home in Tokyo, as the city is now in a quasi-lockdown and tries to reduce person-to-person contact by 70%.
A Snowy Spring Day in Tokyo
Photographing the streets of Setagaya, Tokyo on a snowy, spring day.
How Hawaii Brands are Responding to COVID-19
A list of Hawaii brands taking admirable actions to help the local community during the COVID-19 pandemic.
Japanese Celebrities to YouTube Stars: Haruna Kawaguchi
Haruna Kawaguchi is the latest Japanese celebrity to become a YouTuber.
Honolulu Street Walks
Taking my camera around the Kakaako, Kaimuki and Downtown areas of Honolulu, Hawaii.
Friends' Wedding in Hawaii
Seeing friends Ryan and Kathy get married in Honolulu at the Nutridge Estate.
Life in Tokyo During the Coronavirus Pandemic
How it’s like living and working in Tokyo during the COVID-19 / Coronavirus pandemic.
Typical Workday Lunch Costs in Tokyo
What my typical lunches on Tokyo workdays are like and how much they cost.
Why Japan Has Strange English Ads
Why big companies in Japan use strange English in their ads - My thoughts after working in a Japanese marketing agency
Japanese Consumers and Media Attention in 2020
About Japanese consumer attention in media in 2020, what channels they use, where they shop, and how they pay.
What New Years in Japan is Like
Spending the full New Year’s holiday in Tokyo for an authentic Japanese New Year’s experience.
