I’ve been fortunate to work with some great clients in the digital marketing, social media and creative spaces either directly or through work at an agency.
Some of them include The Ritz-Carlton, Yokohama City (Japan), Tokyo Metropolitan Government, Fossil, Skagen and others.
Here’s an overview of work that I’ve done for them.
The Ritz-Carlton opened up a new location in Waikiki, Hawaii, and aimed to promote to Japanese tourists.
I led a Japanese marketing team and executed a social media marketing plan centered around Facebook in order to help them build a fanbase of potential guests. I also created some of their social content as well.
+7,000 Facebook fans in 6 months
+5x reach growth
The city of Yokohama, Japan’s second largest, set out to globally brand itself to potential visitors on Instagram.
After being on the initial strategy and direction team, I continue to co-manage their Instagram marketing efforts that centers around showing people the city through the lenses of actual residents and visitors. In addition, we also executed offline events at Singapore’s Biennale Art Festival and in Hong Kong.
0 to 50k followers in less than 3 years
Became the largest English municipal Instagram in Japan - until Tokyo’s (next work) surpasses it in mid-2019)
TOKYO METROPOLITAN GOVERNMENT
In an effort to better showcase Tokyo’s art and culture to people around the world, the Tokyo Metropolitan Government decided to focus on Instagram.
As a part of the management team, I help transcreate the Japanese content for a global audience, conduct meet-ups and help create photo content.
+32,000 Instagram followers in less than 1 year
Aloha Royale was a casual fashion brand based in Honolulu, Hawaii. As a part of the core team, I planned the marketing strategy, created brand materials, social content and initiated influencer outreach.