Work:
Yi Fang Fruit Tea

Yi Fang is a Taiwanese tea shop chain best known for their fruit teas and bubble teas. They focus on using fresh fruits and natural ingredients to create quality drinks that are authentic to their Taiwan origins.

Japan was one of the countries in their international expansion, and their first location was in Asakusa, Tokyo. Playing a spot role on the Japan marketing team, I assisted with photoshoots for their pre-opening and soft-opening, documenting the events and creating social media marketing collateral.

Agency

TAM Taiwan / TAM Inc.

Team

Youshuan Chen, Barrett Ishida

Services

  • Japan market consulting

  • Social media management

  • Photoshoots

  • Content creation

Yi Fang Taiwan Fruit Tea pre-opening in Asakusa, Tokyo

Pre-opening event

Yi Fang Taiwan Fruit Tea in Asakusa, Tokyo

Social media content

Yi Fang Taiwan Fruit Tea pre-opening in Asakusa, Tokyo

Takeout window

Yi Fang Taiwan Fruit Tea pre-opening in Asakusa, Tokyo

Press demo

Yi Fang Taiwan Fruit Tea in Asakusa, Tokyo

Customer experience

Yi Fang Taiwan Fruit Tea pre-opening in Asakusa, Tokyo

Tapioca demo

Yi Fang Taiwan Fruit Tea in Asakusa, Tokyo

Customer experience