Marketing & Creating

A look at the most popular social media apps in Japan in 2021 - user numbers, usage trends and more.

We hear “creator” a lot these days, but there may be a slight misunderstanding by many about what creators are, what they need, and how this affects the future.

The latest social network to buzz, this one is different - it’s audio only.

MrBeast opening a DTC burger chain highlights a shift in how new businesses now start and provides lessons for businesspeople to learn from.

A Presidential candidate's social media campaigns can provide good lessons for people looking to promote their business or themselves on social media.

Japanese consumers and coffee, as well as an analysis of a few popular coffee and cafe businesses in Japan to see how they’re marketing and building their brands.

Commerce and communication have merged as social networks become direct eCommerce channels. Here’s how businesses should think about social media now.

Decreased barriers to entry in communication and e-commerce have increased hurdles for brands to differentiate and stand out. This is how they can create value.

UNIQLO’s initial Black Lives Matter post highlights the struggles Japanese brands sometimes have when marketing to an international audience.

Opportunities arise when there’s awareness of a business, and lawyers, medical professionals and others are using TikTok to grow their awareness.

What some brands and celebrities in Japan are doing in reaction to COVID-19/Coronavirus.

A list of Hawaii brands taking admirable actions to help the local community during the COVID-19 pandemic.

About Japanese consumer attention in media in 2020, what channels they use, where they shop, and how they pay.