Work:
Fossil

Fossil is an American watch brand with products that have been staples in many people’s wardrobe for decades.

To help them grow their brand in Japan, we created a localized digital marketing strategy, helped with Facebook management, created digital ad campaigns, sponsored article creation and produced original creatives.

The visuals here are from a Japanese campaign aimed at portraying the brand as ideal for couples looking to increase their connection through “couples’ watches”.