Marketing, Living in Japan Barrett Ishida Marketing, Living in Japan Barrett Ishida

Social Media in Japan in 2021

A look at the most popular social media apps in Japan in 2021 - user numbers, usage trends and more.

Whether you’re trying to market your business to Japanese consumers, make Japanese friends, or keep in touch with a Japanese person you met on a trip or on an exchange, being in the same “communication space” is very important.

You can download this “Social Media in Japan in 2021” deck
I put together for free.

It covers:

  • Media consumption trends by Japanese people

  • The shift of attention in Japan

  • Activities done in mobile devices

  • A breakdown of the most popular social media apps in Japan

This is how much media the average person in Japan consumes each day in 2020 - Barrettish
This is how Japanese people use LINE, the largest social platform in Japan, in 2021 - Barrettish
This is how Japanese people use Instagram in 2021 - Barrettish

If this looks interesting to you, download the full deck here:

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The Professionals Using TikTok to Grow

Opportunities arise when there’s awareness of a business, and lawyers, medical professionals and others are using TikTok to grow their awareness.

People and businesses are growing their awareness by using TikTok well. Here are some. - Barrettish

TikTok often gets mistakenly written off as a network of nonsense. The reason why I say “mistakenly” is because this is a recycled conversation that’s happened with every new network before it and at the end of the day, how we judge something has no real impact on the reality.

Hundreds of millions of people around the world are using TikTok and consuming content there. In Japan, 9.5 million are as of the latest official announcement.

Many eyes and ears tune into TikTok, which means while they do, they’re not in Instagram, Facebook, etc. While people are there, many - even professionals - are building awareness about themselves and what they do in life.

As is with anything, awareness leads to opportunities.

Here are a few people I’ve come across, and each has gotten tens to hundreds of thousands of playbacks on videos, if not more, and amassed a following. Now think, how much would it cost to run an ad or TV commercial for those views?

LAWYERS

Anthony Barbuto(@thelawyer) has created a short video on TikTok with music I Think I'm OKAY. Why can't lawyers be TikTokers???

GALawyer(@galawyer) has created a short video on TikTok with music original sound. In court, Good attorneys only ask questions they know the answer to and can show proof if the answer is a lie. #levelup #lawyer #attorney #court

MEDICAL PROFESSIONALS

Miki(@mikiraiofficial) has created a short video on TikTok with music ALL IN. I miss being outside 😭#fyp #nurse

The Bentist (@thebentist) has created a short video on TikTok with music original sound. Braces Life Hack!! Quarantine edition 🦠😷 pt 1! #foryou #braces #lifehack (Read Bio)

TEACHERS

The reason why I chose to show examples from the legal, medical and education fields is because most wouldn’t say they fit on a network that gets stereotyped as childish, dancing and singing nonsense.

If people in these types of respected fields are growing, imagine what chefs, trainers, fashion designers, athletes, musicians and others are doing.

Now, TikTok is completely different from other networks and is, in my opinion, difficult. But if it continues to grow like expected, the sooner we try it out the better.

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